Case Study: Velocity Credit Union creates a welcoming in-branch experience with Mood Media

Velocity Credit Union enhances branch experience across 70,000 members with Mood Media

Velocity Credit Union, a financial institution based in Austin, Texas, partnered with Mood Media to enhance its in-branch customer experience. Their challenge was to create a consistent and engaging multi-sensory environment that would differentiate them from competitors and reinforce their commitment to the local community.

Mood Media implemented a solution featuring custom music programming reflecting Austin's culture, digital signage to engage members and reduce perceived wait times, and a signature scent. This multi-sensory approach created a welcoming and familiar atmosphere across all of the credit union's locations. According to a senior executive, the results successfully made every sensory experience feel distinctly and positively like Velocity, strengthening member perception and loyalty.

Velocity Credit Union

Carol Cain

Senior Vice President, Marketing