Case Study: Velocity Credit Union achieves a consistent, welcoming multi-sensory member experience with Mood Media

Velocity Credit Union - Customer Case Study

Velocity Credit Union, a Texas-based financial institution with more than $600 million in assets and 70,000 members, needed a consistent, differentiated in-branch customer experience that reflected its local roots. They engaged Mood Media to design a multi-sensory solution—combining curated music programming, digital signage and a signature scent—to create an inviting, community-focused atmosphere and reduce perceived wait times.

Mood Media implemented Austin-inspired music playlists, professional digital signage content, and a tailored scent across all Velocity Austin-area branches. The rollout delivered a consistent, welcoming environment that reinforces Velocity’s brand and community commitment, reduces perceived wait times, and improves the in-branch experience for members—results now evident in every Velocity location served by Mood Media.

Velocity Credit Union

Carol Cain

Senior Vice President of Marketing