Case Study: Vatland Honda achieves increased sales and a welcoming atmosphere with Mood Media's Music & Scent Solutions

Vatland Honda - Customer Case Study

Vatland Honda, a family-owned dealership serving Florida’s Treasure Coast for more than 30 years, was facing a drop in foot traffic and a quarter of declining sales in summer 2017. The team discovered the problem was tied to inconsistent in-store ambiance—music programming and zone volumes had been changed—so Vatland Honda relied on vendor Mood Media (their partner since 2014) to provide a professional audio and scent solution, including Core Music and Mood Scent Solutions.

Mood Media’s local account executive implemented Core Music’s professionally curated, interruption‑free playlists and installed scent diffusion with Chocolate Chip Cookie (and Gingerbread for the holidays) to restore the dealership’s upbeat atmosphere. After the music and volumes were reset, sales rebounded immediately—six cars sold on day one, seven on day two and eight on day three—and Vatland Honda reports sustained improvements in customer experience and ongoing strong sales attributable to Mood Media’s music and scent solutions.

Vatland Honda

David Vatland

President