Case Study: Vatland Honda boosts customer experience and sales with Mood Media music and scent solutions

Vatland Honda boosts sales with Mood Media after fixing music and scent experience in 3 days

Vatland Honda, a dealership in Florida, sought to enhance its customer experience by creating a more welcoming and upbeat atmosphere. Their challenge was that their previous music solution, a radio, frequently played competitors' ads and songs with objectionable lyrics that did not fit their brand image. They also wanted to complement their cookie-bar kitchen with a consistent, pleasant scent throughout the day. To address this, they partnered with vendor Mood Media for a professional music service and a scent marketing solution.

Mood Media implemented its Core Music programming, providing Vatland Honda with an interruption-free and brand-appropriate music selection. They also provided a scent diffusion system using a Chocolate Chip Cookie fragrance. The results were a significantly improved customer experience and a direct impact on sales; after correcting a music system issue, the dealership saw an immediate increase, selling six, seven, and eight cars over the next three consecutive days. David Vatland, the president, stated that Mood Media's solutions were trustworthy and consistently paid off by creating the right atmosphere for their customers.

Vatland Honda