Case Study: Seaboard Ace Hardware achieves higher customer engagement and a branded in-store experience with Mood Media's Mood TV

Seaboard ACE Hardware - Customer Case Study

Seaboard ACE Hardware, a family-owned Ace location in Raleigh run by Bob and Donna King, faced a challenge with in-store entertainment: cable TV exposed customers to competitor ads, associates often changed channels, and costs were high. Seeking a cost-effective way to inform and engage shoppers while promoting his business, Bob turned to Mood Media and their retail solution.

Mood Media deployed Mood TV for Ace Hardware — a hybrid digital-signage and commercial-TV system with Ace-branded screen wraps, news/weather tickers, Ace promos, how-to clips and product demos across multiple front-of-store screens. After only 10 months, the store saw noticeably higher customer engagement (customers “stop and stare” at demos), clearer brand messaging with no competitor ads or channel changes, and an easy, reliable system that lets Bob highlight specials and community content — results he credits to Mood Media’s solution and support.

Seaboard ACE Hardware

Bob King

Owner