Case Study: Qdoba Mexican Grill achieves rebrand-driven customer engagement and loyalty with Mood Media's custom music solution

Qdoba Mexican Grill - Customer Case Study

Qdoba Mexican Grill, a fast-casual chain with more than 500 locations across 40 states, wanted to revitalize its in-restaurant music as part of a broader rebrand and turn the soundtrack into a stronger extension of the brand. Qdoba engaged Mood Media to provide a strategic, creative update to its music program, using Mood Media’s Custom Music services.

Mood Media developed a new music strategy with a dedicated Music Designer, built a web media player and customer download site tied to Qdoba Rewards, and launched the rebrand and soundtrack with a well‑attended live concert at SXSW. The Mood Media solution rolled out across all 500+ locations, drove customer engagement through rewards-linked downloads, incorporated fresh Latin releases at low cost, and helped motivate customers to join and interact with Qdoba’s loyalty program.

Qdoba Mexican Grill