Case Study: Primark achieves immersive in-store engagement with Mood Media's LED and audiovisual solutions

Primark - Customer Case Study

Primark, the fast-fashion retailer expanding across the UK, Ireland, Europe and into the USA, needed creative visual content to highlight single items from its large, fast-changing collections without detracting from the architectural heritage of its stores. Mood Media was engaged to deliver a scalable technical solution, supplying custom-built LED displays and digital visual installations (via Mood Sight professionals) that fit Primark’s brand strategy and merchandising needs.

Mood Media implemented a range of installations—curved strip LED screens at Oxford Street West and East, custom LED displays for the Boston opening, and a five‑floor transparent LED and panoramic sound experience at Gran Vía, Madrid—that showcase trends and promotions and attract customers into stores. These Mood Media solutions created immersive audiovisual environments that strengthened Primark’s visual merchandising, increased in‑store attraction and engagement, and reinforced the brand’s ability to highlight single items across its fast‑evolving collections.

Primark