Case Study: Porcelanosa elevates luxury showroom experiences with Mood Media music and scent solutions

Porcelanosa immerses 12,000 visitors with Mood Media

Porcelanosa, a global luxury brand specializing in ceramic tiles and bathroom and kitchen equipment, sought to create a cohesive and immersive sensory experience across its worldwide showrooms. The challenge was to transmit the essence of their luxury brand through elements like music and scent, requiring a supplier based in Spain with a global reach. They partnered with Mood Media to implement a fully customized and self-managed solution.

Mood Media created a bespoke music playlist reflecting the brand's luxury image and an exclusive custom scent solution for diffusion in the stores. The sensory experience was also implemented at Porcelanosa's major international exhibition, enhancing a labyrinth journey for over 12,000 visitors with themed sounds and scents. As a result, Mood Media helped elevate the customer experience, and Porcelanosa is now encouraging its global franchisees to incorporate these same sensory solutions.

Porcelanosa