Case Study: New Look creates a fresh, feel-good in-store experience with Mood Media

New Look opens a fresh Fosse Park store in under two months with Mood Media

New Look, a major UK fashion retailer, sought to create a fresh and exciting atmosphere for its newly relocated store in Fosse Park. The challenge was to develop an in-store experience that promoted body-positivity and feel-good vibes, aligning with the brand's mission of inclusivity. To achieve this, New Look enlisted Mood Media to provide a tailored audio and digital solution.

Mood Media implemented a large LED wall for vibrant content, a custom music playlist to match the brand's values, and a live DJ for the opening day. The results were an immediate success, with a queue for the store opening and highly positive feedback from both customers and staff. The solution successfully created an immersive and positive consumer experience, with the New Look project manager praising Mood Media's team for bringing the beautiful shop to life ahead of schedule.

New Look