Case Study: McDonald’s of Yarmouth achieves engaging, brand-safe dining and cost savings with Mood Media

McDonald’s of Yarmouth - Customer Case Study

McDonald’s of Yarmouth faced rising costs and content problems with cable TV—competitor ads, negative or inappropriate programming, and customers lingering without making repeat purchases. Owner-operator Aaron Fitzgerald wanted an affordable, brand-safe way to entertain guests and drive sales, and was introduced to Mood Media’s Mood TV for McDonald’s as a tailored alternative.

Mood Media deployed Mood TV for McDonald’s, combining short-form TV programming with digital signage (multiple screen zones, branded promos, sports scores, news tickers and an online Mood portal for staff control). The switch eliminated competitor ads, lowered costs versus cable, and immediately improved the dining-room ambiance and guest engagement, delivering the branded promotional impact Aaron had been seeking.

McDonald’s of Yarmouth

Aaron Fitzgerald

Owner