Case Study: Karl Lagerfeld enhances boutique ambience with Mood Media’s custom music and scent

Karl Lagerfeld - Customer Case Study

Karl Lagerfeld, a global fashion brand, sought an in-store media partner to develop an exclusive soundtrack that would reflect its sophisticated brand identity. Through a referral from other high fashion clients, Mood Media was selected to create a custom music solution for its boutiques worldwide.

Mood Media's music designers created a unique soundtrack combining notable and unknown artists, which was successfully implemented across 20 international locations. The music so perfectly complemented the brand's image that it led to an expanded partnership; Mood Media also implemented its scent solution in the brand's London, Berlin, and Doha stores to further enhance the customer experience.

Karl Lagerfeld