Case Study: JJ’s Red Hots earns "Best Hot Dog in Charlotte" and boosts customer experience with Mood Media

JJ's Red Hots - Customer Case Study

JJ's Red Hots in Charlotte, NC engaged Mood Media to help translate their energetic, hand-crafted brand into a distinctive audio experience. Facing the challenge of making music a core part of their identity—from a custom drum chandelier to regular live shows—JJ’s asked Mood Media to design a unique soundtrack and install a premium sound solution that matched the restaurant’s roots-forward aesthetic.

Mood Media’s team, led by music designer Blake Deming, delivered a tailored program mixing Roots Rock, New Orleans R&B, blues, soul and funk and installed a Klipsch system optimized for the space. The integrated music strategy helped elevate the guest experience, contributing to JJ’s being voted “Best Hot Dog in Charlotte” and supporting plans for expansion, with music cited as a central driver of the restaurant’s atmosphere.

JJ's Red Hots

Jonathan Luther

Proprietor/Musician