Case Study: HFS Federal Credit Union achieves a more branded, welcoming member experience with Mood Media

HFS Federal Credit Union - Customer Case Study

HFS Federal Credit Union, Hawaii’s largest credit union with six branches serving more than 50,000 members, needed a consistent, welcoming experience for both in-branch visitors and callers while keeping messaging workflows simple for a small marketing team. HFS partnered with Mood Media, deploying Mood Mix Pro for overhead music and Mood’s On-Hold Music & Messaging, supported by the Voice Design online portal and a dedicated Brand Messaging Specialist.

Mood Media implemented a centrally managed music-streaming system (Mood Mix Pro) with local fallback devices and professionally produced on-hold messaging, allowing HFS to schedule, customize and approve music and scripts across all locations. The result is a more branded, friendly member experience used across six branches and 50,000+ members, easier campaign management for a two-person marketing team, and reliable, uninterrupted playback — outcomes HFS attributes directly to Mood Media.

HFS Federal Credit Union

Ashley Yamamoto

HFS Federal Credit Union