Case Study: Goodwill of Southwestern Pennsylvania achieves a branded, professional in-store experience with Mood Media's Music & In-Store Messaging

Goodwill of Southwestern Pennsylvania - Customer Case Study

Goodwill of Southwestern Pennsylvania, a not-for-profit retailer with more than 30 locations, faced an inconsistent, unbranded in-store experience—relying on local radio and live overhead announcements that left customers unaware of the full scope of Goodwill’s services. To address this, Goodwill engaged Mood Media for a fully-licensed Music and In-Store Messaging solution.

Mood Media implemented its Mood ProFusion iS platform with centrally managed, corporate-approved music programs and a dedicated Messaging Consultant, enabling scheduling, song blocking, automated updates and device monitoring via an online portal. The result: a consistent, professional and upbeat atmosphere across all Goodwill of Southwestern Pennsylvania stores, easier on-the-fly music management for store managers, clearer messaging about services, and organization-wide support from Mood Media.

Goodwill of Southwestern Pennsylvania

Katie Russo

Retail Marketing Manager