Case Study: Goodwill of Central and Northern Arizona achieves a refreshed, consistent multi-sensory in-store experience across 90+ stores with Mood Media

Goodwill of Central and Northern Arizona - Customer Case Study

Goodwill of Central and Northern Arizona, a not-for-profit retailer with more than 90 locations, faced musty odors from donations, limited variety from its previous music provider, and the need for a more affordable, scalable solution. They engaged Mood Media and its in-store offerings—including the Mood ProFusion iS, scent marketing, licensed music programs and digital signage—to standardize the customer experience across all stores.

Mood Media delivered a multi-sensory, centrally managed solution combining music and messaging, music-on-hold, commercial sound systems, scent diffusion and backroom digital signage. The rollout gave Goodwill access to 10 fully licensed music programs, centralized scheduling and a dedicated messaging consultant, eliminated musty odors, reduced perceived on-hold wait times, improved employee communications, and elevated the in-store experience across 90+ locations—results praised by Goodwill leadership.

Goodwill of Central and Northern Arizona

Kim Ryder

Vice President of Real Estate