Case Study: Choice Hotels International achieves enhanced guest experience and brand differentiation with Mood Media

Choice Hotels International - Customer Case Study

Choice Hotels International, a global lodging franchisor of roughly 6,200 hotels, wanted to enhance and differentiate the guest experience across its franchise community. Choice engaged Mood Media to provide sensory marketing and experience-design services—using music, messaging and scent—to address issues like neutralizing pool chlorine odors, creating inviting lobby atmospheres, and appealing to diverse, trend-conscious guests.

Mood Media partnered with Choice’s Franchisee Solutions and brand teams (for example Cambria Suites) to roll out tailored music, messaging and scent programs that let each hotel distinguish itself and deliver a memorable stay. The result: many Choice Hotels have adopted these sensory elements to improve lobbies and pools and elevate the guest experience across the franchise network, demonstrating broad uptake across Choice’s portfolio.

Choice Hotels International

John Montgomery

Account Manager