Case Study: Choice Hotels International enhances guest experience with Mood Media

Choice Hotels enhances guest experience across 6,200 hotels with Mood Media

Choice Hotels International, one of the world's largest hotel chains, sought to distinguish its many properties from the competition and strengthen its overall brand message. To enhance the guest experience, they partnered with Mood Media to explore a distinctive approach to experience design across their franchise community.

Mood Media implemented a comprehensive sensory marketing solution for Choice Hotels. This included providing ambient background music, improving on-hold messaging, and deploying scent marketing to both entice guests and obscure unwanted odors. Through this collaboration, Mood Media helped franchisees create a unique and enhanced atmosphere that reinforced the brand's identity and elevated the customer experience.

Choice Hotels International