Case Study: Cabela’s boosts customer experience and sales with Mood Media

Cabela’s - Customer Case Study

Cabela’s, the world’s largest retailer of outdoor supplies, needed to enhance its immersive in-store experience and improve phone interactions by reducing hang-ups, better directing call traffic, and promoting special items and events. To address this, Cabela’s partnered with Mood Media for managed On-Site and On-Hold Voice Messaging solutions.

Mood Media deployed a dedicated Voice Consultant, crafted seasonal and educational on-hold and on-site scripts with tailored music and professional voice talent, and provided a Voice Design portal for easy updates. The Mood Media solution increased sales of promoted items, raised awareness for in-store events, minimized hang-ups while improving call routing, and delivered high client satisfaction and operational ease.

Cabela’s

Michelle Coalson

Retail Marketing Planner II