Case Study: HBC Radiomatic refreshes its brand with creative video production by Mooch Creative

HBC Radiomatic celebrates 30 years in the UK with Mooch Creative

HBC Radiomatic, a global provider of radio technology for 75 years, approached Mooch Creative for video production services. Their challenge was to create video content that honored their traditional, earthy brand values while also injecting a fresh and exciting element to engage both existing and new audiences.

Mooch Creative addressed this by reviving "Funki," a small robotic character from the client's past marketing materials. The vendor utilized its 3D modeling and animation skills to modernize Funki's design, bringing him to life for a campaign celebrating HBC Radiomatic's 30th anniversary in the UK. This solution provided a sentimental and enjoyable way to modernize the brand and make it stand out, successfully merging the client's traditional feel with a fresh new look.

HBC Radiomatic