Case Study: Hartlebury Castle Trust creates a distinctive new brand identity with Mooch Creative

Hartlebury Castle Trust creates "The Home of Stories" with Mooch Creative

hartlebury castle trust faced the challenge of creating a new brand identity to differentiate itself from other historical properties. The goal was to develop a brand that respected the castle's long history while looking toward the future, reflecting its ongoing legacy as a living, evolving home. The trust worked with vendor Mooch Creative to craft a special and unexpected identity that would inspire visitors to engage deeply with the site's stories.

Mooch Creative developed the brand proposition "The Home of Stories," which honored the castle's past and its Hurd Library while embracing the broader tradition of storytelling. They designed a visual identity inspired by the castle's brickwork, featuring an H monogram paired with a modern geometric typeface to add approachability. This solution by Mooch Creative positioned the castle as a place where visitors can both learn from history and become part of its ongoing narrative.

Hartlebury Castle Trust