Case Study: Dudley Building Society boosts local brand awareness with Mooch Creative's multi-channel campaign

Dudley Building Society launches a multi-channel local campaign with Mooch Creative

Dudley Building Society, a UK-based financial institution, wanted to solidify its position as the go-to choice for banking in the West Midlands and encourage people to switch from banks to building societies. Following a successful in-house campaign, they engaged the vendor Mooch Creative to develop and execute a fresh, multi-channel brand campaign to maintain this momentum.

Mooch Creative developed the "Local is best!" campaign, which leveraged regional humor and phrases to energetically celebrate the building society's roots. The solution involved creating vibrant digital and print assets for use in local branches, shopping centers, and social media, boldly highlighting frustrations with competitors. The campaign successfully promoted Dudley Building Society's open branches and strengthened its local identity.

Dudley Building Society