Case Study: Aurora refreshes its brand and launches a seamless rebrand with Mooch Creative

Aurora launches a seamless rebrand across 3 channels with Mooch Creative

The customer, Aurora (originally known as Corona Corporate Solutions), faced the challenge of escaping negative stigma associated with its old name and establishing a stronger position in the telecommunications sector. They required a comprehensive rebrand that would allow them to be perceived as a new business while maintaining their top-tier reputation and service standards. They engaged the vendor, Mooch Creative, for a B2B branding solution.

Mooch Creative worked closely with Aurora to develop a complete visual identity refresh, including a new name, brand proposition, and website. The vendor created a set of brand guidelines and implemented a launch campaign to ensure a smooth transition for the existing client base. The new website was designed to capture potential leads and improve client communication, successfully repositioning the company for future growth.

Aurora