Case Study: The Edinburgh Dungeons boosts brand awareness and sales with Monumental Marketing

The Edinburgh Dungeons reaches 2M users with Monumental Marketing

The Edinburgh Dungeons, a tourist attraction owned by Merlin Entertainments, faced the challenge of engaging a younger audience and raising its brand awareness. They partnered with vendor Monumental Marketing to leverage influencer marketing for unique campaigns to expand their reach and drive sales growth.

Monumental Marketing implemented event-focused influencer campaigns for occasions like Halloween and Valentine's Day. They collaborated with national and local influencers to create authentic content, which successfully reached over 2 million users and achieved a 4.5% engagement rate. The solution delivered by Monumental Marketing translated into significant brand awareness and sales impact for the client, including 2.1 million video views and a nomination for a marketing award.

The Edinburgh Dungeons