Case Study: RELX achieves 10M UK reach with Monumental Marketing

RELX reaches 10M UK users in 3 months with Monumental Marketing

RELX, a global vape brand, sought to strengthen its UK market presence by building brand credibility and driving engagement on Instagram. Their challenge was to partner with authentic influencers who were over 25 to comply with regulations and to create high-quality content for repurposing. They partnered with Monumental Marketing on an influencer campaign to achieve this.

Monumental Marketing implemented a solution by collaborating with a diverse group of compliant influencers to produce credible, high-quality content. The vendor repurposed this content across social platforms to maximize ROI. The campaign was highly successful, reaching over 10 million users, driving 7,000 clicks to the website, and achieving a 3.5% engagement rate, significantly boosting RELX's brand recognition and providing valuable consumer insights.

RELX