Case Study: UnitedHealthcare achieves executive protection media visibility with Montieth & Company

UnitedHealthcare drives widespread media coverage with Montieth & Company

The customer, UnitedHealthcare, faced a national crisis and increased media scrutiny on executive safety following the tragic shooting of its CEO. Montieth & Company utilized its issues management and crisis communications expertise to address this immediate challenge.

Montieth & Company executed a strategic newsjacking campaign, rapidly positioning a subject matter expert from a consulting firm to provide timely media commentary on executive protection. The solution resulted in widespread Tier 1 media coverage, successfully elevating the firm as a trusted authority on corporate security and providing essential insights that resonated with the business community.

UnitedHealthcare