Case Study: Pink Bows Foundation builds media visibility for crowd safety training with Montieth & Company

Pink Bows Foundation earns multi-platform coverage for Showstop® training with Montieth & Company

The Pink Bows Foundation, a non-profit created to promote crowd safety following a tragic event, faced the challenge of building awareness and credibility for its inaugural Showstop® training and certification program. To address this, they engaged the vendor Montieth & Company to develop a targeted media relations campaign.

Montieth & Company executed a comprehensive PR strategy that included a press release, media briefings, and on-site logistics support for the Houston training event. This solution successfully secured extensive feature coverage across top-tier broadcast, regional, and trade media outlets. The campaign generated strong national exposure, positioned the Foundation as a trusted voice in event safety, and established a foundation for its future North American training tour.

Pink Bows Foundation