Case Study: Great Britain Team raises national awareness for a DIY charity store launch with Montieth & Company

Great Britain Team raises national awareness with Montieth & Company, reaching 1,200 global stores and top-tier UK media

The Great Britain Team, a global non-profit focused on housing, faced the challenge of launching its first do-it-yourself charity store in the UK and needed to raise both local and national awareness for it. They engaged Montieth & Company for public relations and brand awareness services to publicize the launch event and maximize media attention.

Montieth & Company crafted a compelling narrative and identified newsworthy angles to engage local, national, and sector-specific media. The solution successfully secured coverage in top-tier publications like The Daily Telegraph and The Big Issue, along with local radio and newspapers. As a result, Montieth & Company made the local community aware of the new store and raised national awareness for the client's charity work, paving the way for a chain of stores across the UK.