Case Study: a global fintech company boosts brand awareness and share of voice with Montieth & Company

Global Fintech Company boosts share of voice 18% with Montieth & Company

Montieth & Company was engaged by a global fintech company, a leader in data-driven personalization for banks, to strengthen its brand positioning and enhance its reputation across North America and Europe. The customer's challenge was to increase visibility and credibility for its innovative financial platform among its target audience of financial institutions.

To address this, Montieth & Company implemented a comprehensive PR and earned media strategy. This involved leveraging their media network to build relationships with key journalists and capitalizing on the client's corporate milestones. The results included secured interviews and bylines in major industry publications. Most notably, Montieth & Company increased the client's total media mentions by over 43% and boosted its share of voice by 18% in under a year.