Case Study: a global asset manager builds a European media profile with Montieth & Company

Global Asset Manager builds a European media profile over a decade with Montieth & Company

Montieth & Company worked with a global asset manager whose respected reputation was concentrated in U.S. markets. The client faced the challenge of building its media profile and visibility among institutional investors and financial advisors in Europe, particularly as its technical, analysis-driven insights were a harder sell to key trade publications.

The solution implemented by Montieth & Company centered on a strategic media relations approach that built a bench of spokespeople. The team developed substantive relationships with trade editors to identify and pitch contrarian, differentiated angles. As a result, Montieth & Company secured frequent placements in target publications, establishing strategists as substantive sources and creating a durable foundation for the firm's European profile.