Case Study: Federated Hermes boosts brand visibility with Montieth & Company

Federated Hermes secures 25 spokespeople and high-profile media coverage with Montieth & Company

Federated Hermes, a global asset manager, sought to increase its brand visibility and establish its profile as a leader in responsible investing following a merger. The company engaged Montieth & Company, in collaboration with Brodeur Partners, for strategic communications and media relations support to address this challenge in a crowded marketplace.

Montieth & Company developed a new messaging architecture through executive interviews and then secured a high volume of media coverage. The team placed stories in top-tier outlets like The Financial Times and The Wall Street Journal, positioning Federated Hermes as an expert source and achieving regular placements for its 25 spokespeople. This significantly increased the firm's brand visibility.

Federated Hermes