Case Study: Six Nations Rugby boosts fan engagement and first-party data with Monterosa / Interaction Cloud

Six Nations boosts engagement to 56.4% with Monterosa

Six Nations Rugby, the organizing body of the renowned Six Nations Championships, sought a unique solution to increase audience size, boost fan engagement, and drive first-party data collection. They also needed a platform to build innovative new sponsorship opportunities to increase revenue. To meet this challenge, they partnered with vendor Monterosa and its Interaction Cloud platform.

Monterosa implemented a suite of interactive experiences, including votes and the Breitling Try Timer, which significantly increased engagement and data capture. The partnership resulted in 198.2k unique visits with a 56.4% engagement rate and the capture of 63.4k competition entries. The highly effective Try Timer experience alone generated a 73% interaction rate and provided Breitling with 11.7k new contactable users, delivering measurable value for the sponsor and achieving Six Nations' goals.

Six Nations Rugby