Case Study: Liverpool Football Club boosts fan engagement and registrations with Monterosa's Match Centre

Liverpool Football Club launches Match Centre in 6 weeks with Monterosa, driving 1.2m registrations

Liverpool Football Club sought to build direct relationships with its global fan base and increase registrations. The club partnered with Monterosa and its Interaction Cloud platform to quickly launch new digital engagement opportunities, especially with matches being played behind closed doors.

Monterosa implemented its Match Centre solution, a digital hub featuring live video, interactive polls, trivia, and quizzes to foster two-way fan interaction. The solution was deployed within six weeks and resulted in 11.05 million unique users and 1.2 million registrations, creating a strong foundation for the club's digital strategy.

Liverpool Football Club