Case Study: ITV Hub achieves new revenue and audience engagement with Monterosa

ITV Hub drives £22.5m in merchandise revenue with Monterosa

ITV Hub, a major UK media and entertainment company, faced the challenge of scaling and monetizing its TV show companion apps. Their previous model of outsourcing bespoke apps for each show was costly, inflexible, and unable to capitalize on last-minute commercial opportunities. They sought a single-sourced solution that was creatively flexible and self-serve to unlock new revenues, leading them to partner with Monterosa and its Interaction Cloud platform.

Monterosa implemented its Fan Companion app framework powered by the Interaction Cloud, providing ITV with a dynamic and self-service solution. The partnership began with a highly successful proof-of-concept for "I'm a Celebrity" and has since delivered over 10 number-one ranked apps. The solution has generated billions of interactions and over £22.5 million in sponsorship revenue, while also pioneering integrated eCommerce that has driven significant direct sales for brands.

ITV Hub