Case Study: IMG Arena achieves real-time sports betting engagement with Monterosa

IMG Arena delivers sub-second sports data visualisation with Monterosa

IMG Arena, part of Endeavor, faced the challenge of moving beyond simple data provision for the sports betting industry. They sought to launch a uniquely engaging digital experience for fans and needed a technology partner to help develop it. They selected Monterosa and its Interaction Cloud™ platform to create a next-generation event centre.

Monterosa developed a revolutionary event centre concept that converted raw sports data into low-latency, high-fidelity visualizations, including real-time course maps and stunning 3D views. The solution, now used by major betting companies like Bet365, delivers sub-second latency and visualizes every shot or punch. This innovation has garnered industry recognition and handles immense data, including 130k data points gathered and 35k betting markets per tournament.

IMG Arena