Case Study: Formula E boosts fan engagement with Monterosa / Interaction Cloud

Formula E drives 479k users to its Live Hub with Monterosa

Formula E, a global motorsport and entertainment brand, sought to enhance fan engagement on its digital platforms and integrate interactivity into its broadcast TV graphics. Their challenge was to create a more fan-centric experience on their website and app to build loyalty, especially for viewers not attending races in person. They partnered with Monterosa and its Interaction Cloud platform to achieve this.

Monterosa implemented a Live Hub featuring an interactive feed with unique content, polls, and gamification, all managed through their real-time Studio interface. This solution fostered a direct relationship with fans and included a TV graphics integration that drove app downloads. The results for Formula E were significant, with over 479,000 total users and an average dwell time of six minutes. Monterosa's platform provided the tools to build a sustainable community and opened new monetization routes through enriched first-party data.

Formula E