Case Study: Fanatics drives cross-platform fan engagement with Monterosa Interaction Cloud

Fanatics launches $1M-to-$10M NFL Survivor Pool with Monterosa

Fanatics, a major sports commerce and betting platform, faced the challenge of differentiating its free-to-play offering in a crowded NFL survivor pool market. They needed a product to attract new users, engage existing ones, and create pathways to commerce and betting revenue, all within the unforgiving timeline of an NFL season. They selected Monterosa and its Interaction Cloud platform to build the solution due to its proven infrastructure for high-volume sports engagement.

Monterosa implemented the Fanatics Survivor Pool, a free-to-play game with a prize pool that grew with each entry. The solution included features for season-long engagement, an integrated referral system, and critical cross-platform integrations. After a user made a pick, they were served targeted upsells—either a betslip in betting states or other free games elsewhere—effectively turning the free game into a conversion engine. Monterosa's platform enabled a successful, rapid launch that drove significant user participation and created new revenue pathways.

Fanatics