Case Study: European Professional Club Rugby boosts season-long fan engagement with Monterosa

European Professional Club Rugby launches multilingual fan engagement across 2 competitions with Monterosa

European Professional Club Rugby (EPCR) faced the challenge of sustaining fan engagement across their long and fragmented competition calendar, which featured natural gaps in attention as teams were progressively eliminated. They needed a programme to keep a geographically dispersed, multi-lingual fanbase involved beyond their own club's fortunes. EPCR selected Monterosa and its Interaction Cloud platform to build and run this structured engagement programme.

Monterosa implemented a round-by-round solution using its FanKit toolkit, which included predictors, voting formats, a bracket game, and awards. This gave fans a reason to engage at every stage of the season in their own language. The solution successfully created a direct, season-long relationship with the global fanbase, captured data from the dispersed audience, and delivered all experiences in multiple languages through the Interaction Cloud's localisation capabilities.

European Professional Club Rugby (epcr)