Case Study: England Rugby boosts fan engagement and database growth with Monterosa

England Rugby boosts fan engagement 1.5 million times with Monterosa

England Rugby wanted to enrich their audience insights and build a more direct relationship with fans by increasing engagement and sign-ups on their digital platforms. They needed a solution to diversify their fanbase and service multiple brands simultaneously. They partnered with Monterosa to use the Interaction Cloud platform to address this challenge.

Monterosa implemented a suite of gamified fan engagement experiences, including predictors and votes, which were integrated with data capture forms. This solution delivered over 1.5 million total interactions for England Rugby and successfully diversified their audience, increasing the number of young fans in the 16-24 demographic by seven times.

England Rugby