Case Study: EA Sports boosts fan engagement with Monterosa / Interaction Cloud

EA Sports boosts fan engagement with Monterosa, driving 10m+ votes and 7-minute dwell time

EA SPORTS, a major video game developer and official partner of the Premier League, was not extracting enough value from its Player of the Month voting rights. Their challenge was to create a more engaging and secure experience that would drive traffic to their own platforms and promote their FIFA Ultimate Team mode. They partnered with technology vendor Monterosa and its Interaction Cloud platform to achieve this.

Monterosa implemented a robust and secure voting solution hosted on EA SPORTS' own domain. This transformed experience featured video integration, meme sharing, and competition entries, which significantly increased engagement. The results for EA SPORTS included over 10 million votes, a 7-minute average dwell time, and a 10% data capture rate. Monterosa's platform empowered EA SPORTS to take greater ownership of its partnership rights and achieve its marketing goals.

EA Sports