Case Study: Target boosts employer brand and recruitment engagement with Montage Marketing Group

Target drives hundreds of high-quality recruitment engagements with Montage Marketing Group

The customer Target faced the challenge of raising its profile as a choice employer for young professional talent. It needed a partner to design and deliver in-conference sponsorship activations and a recruitment event. The vendor Montage Marketing Group was engaged for its experience design expertise.

Montage Marketing Group designed and constructed interactive engagements and feature spaces, employing user-journey mapping to guide attendees. The solution facilitated hundreds of high-quality engagements between Target representatives and attendees. The efforts exceeded Target's recruitment goals and improved its employer brand among the next generation of talent.

Target