Montage Marketing Group, LLC
27 Case Studies
Case Study: O’Connell & Lawrence boosts interest in pavement analysis technology with Montage Marketing Group
A Montage Marketing Group, LLC Case Study
O’Connell & Lawrence drives inquiries before, during, and after the conference with Montage Marketing Group
Montage Marketing Group helped the engineering firm O’Connell & Lawrence promote its new custom van equipped with advanced pavement analysis technology. The challenge was to make this innovation the sought-after product among civil engineers and government decision-makers ahead of a major industry conference.
The solution from Montage Marketing Group involved creating targeted VIP kits with high-end giveaways and a streamlined brochure to communicate the complex technology. These materials were distributed via direct mail and at the conference to stimulate interest. As a result, the strategies generated inquiries from prospective buyers and successfully supported the rollout of the client's new technology.
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