Case Study: National Park Service expands park education and accessibility with Montage Marketing Group's mobile visitor centers

National Park Service reaches visitors across 2 states with Montage Marketing Group

The National Park Service faced the challenge of finding an innovative and decentralized way to educate residents near two of its parks, the George Washington Memorial Parkway and Sleeping Bear Dunes National Lakeshore, and inspire them to become visitors. To meet this challenge, they engaged the vendor Montage Marketing Group for a solution.

Montage Marketing Group designed and fabricated custom mobile visitor centers by transforming delivery vans into traveling exhibits. The solution featured exterior displays, fold-out interactive panels, and retrofitted interiors for ranger-led activities. As a result, the George Washington Memorial Parkway mobile center serves as the park's only physical education site and has been in continuous operation since 2018. The Sleeping Bear Dunes vehicle successfully travels throughout Michigan to reach and educate students and inner-city residents who might not otherwise be able to visit the park.

National Park Service