Case Study: National Institutes of Health achieves 350,000 enrollments with Montage Marketing Group’s grassroots outreach and engagement

National Institutes of Health drives 350,000 enrollments with Montage Marketing Group, LLC

Montage Marketing Group was engaged by the National Institutes of Health to support its All of Us Research Program. The challenge was to create outreach and engagement activities that would expand participation from populations traditionally underrepresented in biomedical research.

Montage implemented a relationship-based strategy, recruiting a team of Engagement Counselors to build and support a network of 115 grassroots organizations. This solution involved providing partners with tailored training and communications products. As a result, Montage actively engaged in 775 partner activities in 2021, generating over 2.1 million impressions and contributing to the program's goal of 350,000 enrollments that year.

National Institutes of Health