Case Study: National Institutes of Health drives diverse research participation with Montage Marketing Group

National Institutes of Health drives 350,000 enrollments with Montage Marketing Group

The National Institutes of Health faced the challenge of promoting awareness and driving participation for its All of Us Research Program among historically underrepresented communities. To address this, they partnered with Montage Marketing Group for an integrated marketing, outreach, and engagement solution.

Montage Marketing Group executed a multi-pronged strategy that integrated strategic partnerships, events, paid advertising, and media to deliver culturally relevant messages. The results were significant, including over 650 events executed, more than 42 million media impressions achieved, and the facilitation of over 350,000 enrollments into the health research program.

National Institutes of Health