Montage Marketing Group, LLC
27 Case Studies
Case Study: Federal Highway Administration Promotes Traffic Safety with Montage Marketing Group’s Capitol Christmas Tree Mobile Tour
A Montage Marketing Group, LLC Case Study
Federal Highway Administration brings the Capitol Christmas Tree to 26 stops with Montage Marketing Group
The Federal Highway Administration needed an event partner to accompany the Capitol Christmas Tree on its journey from New Mexico to Washington, D.C. Their challenge was to create tour stops that would showcase the tree and promote crucial traffic safety messaging to communities along the route. Montage Marketing Group was engaged to provide this event and marketing service.
Montage Marketing Group implemented a mobile tour solution that followed the tree, carefully balancing holiday celebrations with the delivery of traffic safety information at 26 stops. The vendor worked closely with officials to weave this messaging into events, particularly in culturally rich tribal communities. The results included 26 successful tour stops, with the Federal Highway Administration citing the event in Georgetown, Texas as its largest-ever.
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