Case Study: FEMA boosts employee survey participation and culture with Montage Marketing Group

Federal Emergency Management Agency boosts FEVS response to 55% with Montage Marketing Group, LLC

The Federal Emergency Management Agency (FEMA) sought to increase employee participation in its essential annual Federal Employee Viewpoint Survey to better gauge and improve its organizational culture. Montage Marketing Group was engaged to provide strategic change management services to address this challenge.

Montage Marketing Group developed and executed a comprehensive internal communications plan, which included targeted messaging and a series of educational videos. This solution successfully increased the FEMA-wide survey response rate to 55%, up from 48%, and contributed to a 7% improvement in employee survey scores, reflecting positive cultural change.

Federal Emergency Management Agency