Case Study: Center for Education Reform achieves charter school support and 3,000 signatures with Montage Marketing Group’s guerrilla advocacy campaign

Center for Education Reform exceeds 3,000 signatures with Montage Marketing Group

The Center for Education Reform, a nonprofit organization, needed to secure 3,000 petition signatures to support charter schools and school choice in Washington, D.C. To meet this challenge, they engaged Montage Marketing Group for its public advocacy and change management services.

Montage Marketing Group executed a guerrilla marketing campaign called "Open the Door for Opportunity," which involved placing brightly wrapped, informational doors in high-traffic areas. This solution successfully exceeded the goal by gathering over 3,000 signatures, increasing visibility for school choice, and enabling the customer to elevate its message to key government bodies.

Center for Education Reform