Case Study: TED creates a timeless, ideas-first website with Monotype's Neue Helvetica

TED redesigns TED.com in around a year with Monotype

For its first website redesign in seven years, TED faced the challenge of creating a neutral, updated digital space that would frame its famous content without interfering with it. The organization's existing system stack of fonts was underserving its brand, and it sought to better align its online presence with its conference aesthetic. TED turned to vendor Monotype, utilizing the Neue Helvetica typeface.

The solution implemented with Monotype's Neue Helvetica provided the perfect functional and timeless foundation. Its neutral characteristics allowed the ideas and speakers to remain the focus, while its extensive language support and flexibility in weights met TED's editorial and global needs. The result was a cohesive, timeless site where the design effectively serves the communication of ideas, successfully closing the gap between TED's digital and conference branding.

TED