Case Study: Sony achieves consistent global user experience with Monotype's SST typeface

Sony creates one typeface for 93 languages with Monotype

Sony approached Monotype with the challenge of creating a completely original, proprietary typeface that could be used consistently across all global customer touchpoints. The typeface needed to support an incredible 93 languages, be highly legible at various sizes, and possess a timeless yet technical quality that reflected the Sony brand, moving beyond their previous use of Helvetica.

Monotype's solution was the creation of the SST typeface, a hybrid design that combined the organic readability of Frutiger with the sharp geometrics of Helvetica. Monotype leveraged its global network of designers to ensure the font was unified across all language sets, including complex Asian scripts. The result is a single, superb typeface that now provides a consistent user experience for Sony customers around the world on any device, establishing a cohesive brand image for decades to come.

Sony