Case Study: Reckitt achieves a distinctive, accessible brand identity with Monotype’s bespoke typeface

Reckitt builds a bespoke typeface with Monotype to strengthen brand recognition

Reckitt Benckiser, rebranding as Reckitt, sought to express its new purpose-led strategy and transformation by reimagining its visual identity. The company partnered with Monotype and Conran Design Group to develop a unique typographic voice that would strengthen its distinctive personality and deliver its message consistently across all platforms and languages.

Monotype collaborated with Conran to create a bespoke typeface named "Energy." This custom font was designed to be versatile and simple, featuring a display style and a highly legible text family. As a result of this solution, Reckitt's brand gained a unique and distinctive asset, ensuring it will be recognized for its typographic strength in a digitally accelerating world.

Reckitt Benckiser (rebranded As Reckitt)